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Daje
Lo street style dal look fresco e giovane

DAJE . NOT ONLY IN PARIS, nasce a Parigi nel settembre del 2018.
Il concept alla base del brand deriva dal casuale e piacevole incontro con Dave Jesy, incredibile e giovanissimo personaggio dell’underground parigina, apprezzato musicista, writer e scultore, artista poliedrico che spazia da installazioni metropolitane e murales a composizioni musicali digitali. Dave Jesy, con il suo successo – anche economico – rappresenta il mito della generazione Z, teenager che dalla loro stanzetta armati solo di sogni, talento ed un Apple, riescono a conquistare senza nessun compromesso e contaminazione successi planetari inimmaginabili. Dave e’ un “Producer”, un creatore di basi musicali, un compositore dei nostri tempi brillante ma anche schivo, che rifugge l’immagine del DJ quale personaggio da palcoscenico. Oggi Dave, rappresenta l’indiscussa backend dietro i milionari successi delle più importanti Star internazionali del DJ SYSTEM mondiale, contribuendo con la sua opera a raggiungere milioni di download attraverso le piattaforme digitali.

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Daje
Street style with a fresh, young look

A brand new line from Zero & Company, the result of the creativity of our young team who wanted to combine their many years of experience in children’s street fashion to offer urban-chic collections for boys and girls. Featuring unconventional outfits inspired by the world of rap and hip hop with bright colours, maxi-prints and oversized fits.

The brand DAJE. NOT ONLY IN PARIS, was born in Paris in September 2018 after the lucky encounter with Dave Jesy (pseudonym). Incredible and very young character of the Parisian underground, appreciated musician, writer, sculptor, multifaceted artist who ranges his experiences between metropolitan installations, murals and digital musical compositions. Dave is a “Producer”, a producer, a creator of musical bases, a composer of our times; as such he differs from the DJ, the face, the front man, the stage man…
Proud of his creative art, not to be confused with the ‘image more scenic and less artistic DJ, does not like to sign his works with his simple initials D-J, contradiction in terms and confusion of roles … He then used the creative expedient of initialing each of his works with the first two letters of his stage name: “DA. JE.”. Since his works are heard all over the Globe, he thought of adding the Pay Off “…NOT ONLY IN PARIS”.

Translated with www.DeepL.com/Translator (free version)

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